• Section 1: THE END – You've finished your book. Now what? What are your internal, external, commercial writing goals? What are your publisher's goals?
• Section 2: GETTING ORGANIZED – effective time and file management ideas.
• Section 3: ABOUT THE PUBLISHING INDUSTRY – history, statistics, types of presses, industry professionals, economics.
• Section 4: SO YOU WANNA BE AN AUTHOR – what it means to be an author, pros and cons of various ideas.
• Section 5: WHO ARE YOU TRYING TO REACH? – target audience.
• Section 6: ABOUT YOUR BOOK – synopsis, theme, etc.
• Section 7: EXPERT ASSISTANCE – industry professionals, what they do and how they work.
• Section 8: THE AGENCY PITCH – how to approach and work with agents; queries.
• Section 9: THE PUBLISHER PITCH – how to approach publishers; book proposals.
• Section 10: ALL ABOUT CONTRACTS – your publishing contract.
• Section 11: GOT COAUTHORS? – things to consider when working with collaborators; sample agreement.
• Section 12: THE EDITORIAL PROCESS – working with your publisher's editor.
• Section 13: THE COVER – importance of a good cover; considerations.
• Section 14: REVIEWS – importance of reviews; making ARCs.
• Section 15: YOU.COM – considerations for designing and building a Web site.
• Section 16: INTERVIEWS – common questions and one author's responses.
• Section 17: PROMOTION – importance of good promotion; time and money budgets; six cardinal marketing rules; the 4 C's.
• Section 18: PRESS KITS – importance of a good press kit; how to make a press kit.
• Section 19: COUNTDOWN – what to do at each step of the pre-release process.
• Section 20: THE BEGINNING – participant feedback.